Museum Archipelago

76. 400 Years Post-Mayflower, the Provincetown Museum Rethinks Its Historical Branding



March 2nd, 2020  •  12 mins 39 secs  •  Download (9.73 MB)  •  Link with Timestamp

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Sometimes, a historical event is all about the branding. And the brand of Plymouth Rock in Plymouth, Massachusetts as the spot where the Mayflower Pilgrims first disembarked 400 years ago this year is pretty strong.

The branding is strong enough to override the fact that the Mayflower actually first landed on the other side of Cape Cod, in what is now Provincetown. The Pilgrim Monument and Provincetown Museum commemorates that site. And even within a museum that’s trying to correct an inaccuracy, it has its own to grapple with: the museum used to portray the meetings between the members of the Wampanoag Nation and the Mayflower pilgrims with dehumanizing murals.

In this episode, Courtney Hurst, board president of the Pilgrim Monument and Provincetown Museum, describes how the museum is working to correct these inaccuracies by working closely with the Wampanoag Nation. And as the 400th anniversary of the Mayflower arrival approaches, the museum is in the middle of yet another rebrand. Just as the word pilgrim was reframed by Mayflower passenger William Bradford as a way to tie his journey to stories in the Christian Bible, the museum is reframing the word pilgrim to include recent Provincetown history.