Giant Robots Smashing Into Other Giant Robots

thoughtbot's Incubator Program Mini Season 3 - Episode 04: Goodz with Mike Rosenthal and Chris Cerrito



December 5th, 2023  •  25 mins 46 secs  •  Download (20.5 MB)  •  Link with Timestamp

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Startup founders Mike Rosenthal and Chris Cerrito are participating in thoughtbot's eight-week incubator program. Mike, with a background in the music industry, and Chris, experienced in physical computing and exhibit development, are collaborating on a startup that creates physical objects linked to digital content, primarily in music. Their goal is to enhance the connection between tangible and digital experiences, starting with a product that resembles a mixtape, using NFC technology for easy access to digital playlists.

This project is unique within the thoughtbot incubator as it's the first pure consumer product and involves both physical and digital elements. The team is engaged in user interviews and market validation, with the aim of launching a physical product with a digital backend. They are exploring various marketing strategies for the product and are in the process of building its technical backend.