Giant Robots Smashing Into Other Giant Robots

496: SmartCert with Lonni Kieffer

October 12th, 2023  •  43 mins 4 secs  •  Download (41.7 MB)  •  Link with Timestamp

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Hosts Will Larry and Victoria Guido talk with Lonni Kieffer, Co-Founder and Chief Customer Officer at SmartCert. SmartCert's mission is to digitize and streamline the certificate transfer process in supply chains, mainly focusing on the aerospace industry. Lonni shares insights into the challenges of managing change within traditional industries, the importance of building a solid foundation of leadership and core values, and SmartCert's strategies for customer success and self-service.

Lonni also shares the history of the company's growth and its focus on vendor accountability and internal processes to increase supply chain efficiency. SmartCert's platform offers features like document verification and digital signatures to facilitate accessible communication among teams. She discusses the role of their partner company, TechFabric, in building their MVP and how they've grown their internal team. She also highlights 2024 as a pivotal year for SmartCert, aiming for a global impact within the next five years.

Regarding advice for aspiring entrepreneurs, Lonni emphasizes the importance of grit, flexibility, and a strong belief in one's mission. She also talks about the value of relationships in business growth and the critical role of sleep for effective functioning and decision-making.