December 14th, 2020 • 20 mins 26 secs • Download (28.1 MB) • Link with Timestamp
Today I'm thinking about specialized marketing. As a case study, we look at Morning Light. This is a new book of poetry (or a devotional) from The Rev. Merianna Neely Harrelson looking to address a variety of audiences looking for a similar value proposition. Let's think about how each of our marketing efforts impact what we're trying to accomplish and how well we're actually doing what needs to be done.