Thinking with Sam Harrelson

Episode 166: Specialized Marketing and Morning Light with Merianna

December 14th, 2020  •  20 mins 26 secs  •  Download (28.1 MB)  •  Link with Timestamp

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Today I'm thinking about specialized marketing. As a case study, we look at Morning Light. This is a new book of poetry (or a devotional) from The Rev. Merianna Neely Harrelson looking to address a variety of audiences looking for a similar value proposition. Let's think about how each of our marketing efforts impact what we're trying to accomplish and how well we're actually doing what needs to be done.