August 17th, 2021 • 40 mins 42 secs • Download (28 MB) • Link with Timestamp
Among other things, the banking world is looking for new revenue and ways to retain customers. Focusing on customer experience is one way to get there. Shifting to a product-centric way of thinking results in dreaming up new types of “features” and even products to offer existing customers and help retain them - maybe even garnering new customers above the humming churn rate. In this episode, Coté talks with Henri van den Bulk about these drivers and some examples of that product-centric thinking in action.