Fintech Marketing Podcast by 11:FS

11. Roundtable - B2B is the new B2C

August 3rd, 2021  •  40 mins 50 secs  •  Download (56.1 MB)  •  Link with Timestamp

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In the fifth and final roundtable episode of Fintech Marketing Podcast, your host Mariette Ferreira takes a look at how B2B marketing in fintech and financial services. From making your B2B marketing human, to attribution and team structure, Mariette is joined by a great panel of guests from Autobooks, Barclaycard and to help unpack all of this and much much more!