Fintech Marketing Podcast by 11:FS

4. Roundtable - What does it really take to build a finance brand?

June 15th, 2021  •  39 mins 55 secs  •  Download (54.8 MB)  •  Link with Timestamp

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In the second roundtable episode of Fintech Marketing Podcast, your host Mariette Ferreira takes a look at what it really takes to build a finance brand. Mariette is joined by a great panel of guests to help unpick this and dive a bit deeper into trust - the core to brands in financial services, how to maintain your customer connection and your brand identity through a rebrand, building an impactful but lean brand, and much much more.